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CRM separates winners and losers
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21 jul 2000 - 'Customer relationship management'; (CRM) is increasingly viewed as a major element of corporate strategy. In particular, IT - in the form of customer databases, data warehouses and secure Internet technology - now enables companies to target chosen market segments or micro-segments more precisely. A CRM strategy, including products has not only to be implemented in an organization, but, more important, to be adopted and embraced by the sales people that are going to use it. From a technological point of view the CRM Strategy has to have an …
| Titel: |
CRM separates winners and losers |
| Auteur: |
Adriaan Meij |
| Aantal pagina's: |
7 |
| Uitgegeven: |
21 juli 2000 |
| Onderzoekskosten: |
| Prijs excl. BTW: |
€ 19,90 |
| 9% BTW (laag): |
€ 1,79 |
| Verzendkosten: |
€ 0,00 |
Totaal: |
€ 21,69 incl. BTW |
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